Annabel Makin-Jones, founder of Annabel‘s Deliciously British

Julia is joined by Annabel Makin-Jones, a fifth-generation Yorkshire farmer and founder of Annabel’s Deliciously British as well as Tame and Wild drinks.

Annabel is passionate about farming, the countryside and British produce. She talks to Julia about the impact of labour shortages on her business, the challenges of the current growing season and why she believes more needs to be done to support British farming.

Plus, she shares her take on export opportunities for British produce, the impact of wonky fruit and veg on consumer attitudes, the role of brands in fresh produce and why she thinks farmers and growers need to become better at marketing.

Articles discussed by Annabel and Julia:

‘The anxiety is off the scale’: UK farm sector worried by labour shortages | The Guardian

We must back British farming 365 days a year | Politics Home

New study reveals demand for branded produce | Fresh Fruit Portal

Links to the big food and grocery stories of the week:

Fuel crisis: Shoppers warned of Christmas nightmare | The Times

Tesco lets UK-Spain train take the strain to counter trucker crisis | Reuters

Morrisons takeover battle set to be decided via one-day auction | The Times

EU HGV drivers granted temporary visas unlikely to hit UK roads until mid-November | The Grocer

Deliveroo launches ‘Hop’ rapid grocery service with Morrisons | FT

Morrisons axing store picking from 50 branches as online demand eases | The Grocer

England to ease regulations on gene editing in agricultural research | Reuters

Heinz and Campbell Soup among worst companies for unsustainable palm oil, WWF report says | The Independent

‘The whole system is rotten’: life inside Europe’s meat industry | The Guardian

Soaring pea costs set to hit plant-based meat producers | FT

 

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