Brexit brinkmanship, retail employees as influencers & food marketing lessons from Chile - with guest John Giles of Promar International

Laura and Julia are joined by John Giles, divisional director at Promar International. They chat about Brexit brinkmanship and the impact on food and drink, the evolution of the recipe box model and Asda’s Christmas shopping safety measures.

Plus, they discuss an innovative employee influencer programme at Walmart and what the UK food industry can learn from how Chile markets its cherries in China.

Check out Laura’s new website for her Lavenpark consultancy business and Julia’s weekly newsletter, The Trim, which has just been recognised by Sifted.

Articles discussed in this episode:

‘Billions in no-deal Brexit help for farmers and factories’ | The Sunday Telegraph

‘Meal kits face competition from the microwave’ | Wall Street Journal

‘Asda beefs up anti-Covid security for Christmas’ | BBC News

‘Even more Chilean cherries for 2020/21’ | Fruitnet

‘Inside Walmart’s growing army of employee TikTokers’ | Modern Retail

‘One Stop partners with Deliveroo offering delivery from 200 stores’ | Charged

 

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