China's queen of livestream selling, foods wrapped in silk & a bold new chapter for Iceland

Julia and Laura discuss a fascinating account of how livestreamers are driving product sales in China (P&G are among the big brand owners to get involved), what’s next for Iceland now that Malcolm Walker and Tarsem Dhaliwal have taken control and how an ingenious silk coating could help prevent food waste. Plus, they chat about the outlook for the UK foodservice sector between now and 2025 and explore the hidden history of chilli powder.

A big thank-you to Shopper Intelligence for sponsoring this week’s episode.

Articles mentioned in this episode:

The world’s livestream queen can sell anything | Bloomberg Businessweek

Live-streaming helped China’s farmers survive the pandemic. It’s here to stay | MIT Technology Review

Foodservice back to normal by 2025 | Fresh Produce Journal

MIT startup wraps food in silk for better shelf life | MIT News

Sir Malcolm Walker finally gets his hands on Iceland | The Times

The politics of the spice rack: chili powder | New Statesman

Shopper confidence remains low; trust in the food industry still high | NAM News

 

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