Chris White, MD and founder of This Way Up

The Pick List is back for season 6 and Julia is joined by Chris White, MD and founder of creative agency This Way Up.

They talk about how design can help brands communicate their health credentials, the impact of the delay on HFSS regulations on health-focused brands, the fast-changing design language of the plant-based category, the opportunities and pitfalls for brands around purpose, and more.

Articles discussed in this episode:

What are consumers looking for in plant-based products? | New Food Magazine

Why is it important to have a defined purpose? | The Drum

The woolliest words in business | The Economist