Getting more Black-owned brands onto fmcg shelves, B2B ghost kitchens & Colin vs Cuthbert - with guest Sam Akinluyi of ADD Psalt

Julia and Laura are joined by Sam Akinluyi, co-founder of ADD Psalt, a new not-for-profit innovation accelerator to drive growth of Black-owned fmcg brands.

They discuss how retailers can boost diversity not just in the workplace but also on shelf, lessons from US retailers Sephora and Target on supporting Black-owned brands and the importance of providing early advice and support to food entrepreneurs from underrepresented groups.

Plus, they chat about the new supermarket pop-up at the Design Museum, ghost kitchens going B2B and the caterpillar cake showdown between M&S and Aldi.

To find out more about ADD Psalt’s accelerator programme, visit addpsalt.com

 

Articles discussed in this episode:

'Sephora plans to double down on Black-owned brands' | Forbes

'Camille Walala creates pop-up Supermarket food store at the Design Museum | Dezeen

'New Asda owners snap up fast food chain Leon' | The Guardian

‘Target pledges to spend $2bn+ with Black-owned businesses by 2025’ | Retail Touchpoints

‘To increase margins, ghost kitchens are going b-to-b’ | Modern Retail

‘M&S hits back at Aldi's Cuthbert the Caterpillar cake revival’ | BBC News

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