Episodes
Friday Nov 19, 2021
Laura Harnett, founder and CEO of Seep
Friday Nov 19, 2021
Friday Nov 19, 2021
Julia is joined by Laura Harnett, founder and CEO of Seep, a brand of sustainable, plastic-free household essentials.
Laura started her career as a buyer at Compass Group; she then worked as a consultant for many years as well as at retailers including Selfridges. She decided to launch Seep after getting annoyed with the lack of plastic-free options in the household essentials aisle. Because, as Laura explains, while eco-friendly cleaning products are a growing market, there still aren’t many options if you want to buy essentials like cleaning cloths and sponges or scourers.
Laura is on a mission to change that. She talks to Julia about how we can re-engage consumers on plastic after Covid, how she’s approaching carbon offsetting for her brand, what it’s like to be publicly challenged by consumers on your sustainability claims – and how she feels about Black Friday promotions as a sustainable brand.
Articles discussed by Laura and Julia:
About 26,000 tonnes of plastic Covid waste pollutes world’s oceans | The Guardian
What is carbon offsetting? The new advances explained | The Times
Consumers want Black Friday 2021 to be greener | Boston Consulting Group
Links to the big food and grocery stories of the week:
M&S to provide sandwiches and hot food for Costa Coffee | The Guardian
Amazon’s cashierless tech will power Sainsbury market in London | Bloomberg
Mr Kipling goes in search of a sweet spot across the Pond | The Times
Oatly shares turn sour after it counts cost of supply chain and production problems | Sky News
Redefine Meat brings 3D printed vegan cuts to restaurants | FT
Morrisons pays tribute to key workers with ‘Farmer Christmas’ festive ad | The Grocer
Tesco Christmas ad: 1,500 complain over Santa with Covid vaccine passport | The Guardian
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