Marketing to ‘boomers’, US shopper trends, & insect-based catfood from Mars – with guest Bill Bean of Shopper Intelligence

Laura and Julia are joined from Los Angeles by Bill Bean, EVP of research at Shopper Intelligence. They chat about US shopper trends and how the pandemic has affected buying behaviour in the US, why marketeers need to pay closer attention to ‘baby boomers’ and Mars’ new Lovebug range of insect-based catfood.

Plus, they discuss celebrity ghost kitchens, how Covid has changed consumer attitudes to food waste and whether grocery delivery is on its way to becoming a utility.

Articles discussed in this episode:

‘A tale of two generations’ | The Robin Report

‘Will grocery delivery become the next utility?’ | The Spoon

‘Research shows that UK grocery shopping habits have changed to combat food waste’ | AgriLand

‘Why business startups are booming’ | Christian Science Monitor

‘Influencers are infiltrating ghost kitchens, with the help of Planet Hollywood’s founder’ | Modern Retail

‘Mars Petcare launches Lovebug dry catfood range made from insects’ | The Grocer

 

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