McPlant, Mindful Chef acquisition and Aldi expands click & collect – with guest Bruce Drinkwater of StormBrands

Laura and Julia are joined by Bruce Drinkwater, chairman and founder of branding consultancy StormBrands. They chat about McPlant, the new plant-based range from McDonald’s, Nestlé’s acquisition of Mindful Chef and the boom in recipe boxes and Aldi’s expansion of its click and collect trial.

Plus, they discuss an innovative vertical farming trial that involves growing animal feed in vertical systems, and the demise of the supermarket deli counter.

Articles discussed in this episode:

‘Aldi UK to ramp-up click and collect trial’ | Reuters

‘McDonald’s unveils McPlant line, which includes meatless patty co-created by Beyond Meat’ | CNBC

‘Independent shops hit out at high street chains trading during lockdown’ | The Guardian

‘Nestlé buys Mindful Chef to bulk up direct-to-consumer portfolio’ | The Grocer

‘This vertical farm is growing food—but it’s for cows’ | Fast Company

‘Sainsbury’s to permanently close in-store counters and 420 Argos stores’ | The Grocer

 

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