Personalisation, Iceland’s new Swift format & Pret’s retail range in Tesco – with guest Jack Hamilton of Mash Direct

Julia and Laura are joined by Jack Hamilton, CEO of Mash Direct. They talk about the rise of personalisation and consumer-to-manufacturer production, Iceland’s new Swift convenience format and Pret’s new retail range in Tesco.

Plus, they discuss how the pandemic has disrupted meal patterns, the potential of NFTs in the food industry and how direct-to-consumer selling has given Mash Direct new insights into shopper behaviour.

 

Articles discussed in this episode:

‘How to know what consumers want’ | The Economist

‘Iceland goes upmarket with new fresh food chain’ | The Telegraph

‘Amazon’s next target: your local chemist’ | The Sunday Times

‘There’s no real reason to eat three meals a day’ | The Atlantic

‘Could food companies cash in on NFTs?’ | The Spoon

‘Pret a Manger strikes a deal to sell baked treats in Tesco stores’ | Retail Gazette

 

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