TikTok for food companies, Morrisons’ new Market Kitchen concept & Whole Foods trends for 2021 – with guest Simon Day of Winterbotham Darby

This week, Julia and Laura are joined by Simon Day, head of marketing at Winterbotham Darby. They talk about Simon’s first-hand experience of using TikTok and why the platform remains underused by the food industry, the latest food trends forecast from Whole Foods (‘epic breakfast everyday’ is a firm favourite) and Morrisons’ new Market Kitchen concept.

Plus, they chat about what’s next for the desk lunch and how founder-led businesses can get comfortable with money while keeping their authenticity.

Articles discussed in this episode:

‘Camden Town Brewery faces identity challenge following full AB InBev integration’ | The Grocer

‘Whole Foods reveals top 10 food trends for 2021’ | Food Navigator

‘Consumers Christmas shopping earlier and planning smaller gatherings’ | The Grocer

‘American expat reveals the six things that make the UK BETTER than the US in a hilarious TikTok video’ | Mail Online

‘The happy future of the sad desk lunch’ | Quartz

‘Morrisons unveils latest Market Kitchen outlet’ | NAM News

 

Learn more about our show and get in touch at thepicklist.co.uk

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