Vishal Patel, co-founder of Sollasa

Julia is joined by Vishal Patel, co-founder of Sollasa, an up-and-coming spirits brand developed specifically to go with Indian food. Vishal is also investment director at Distill Ventures.

He talks to Julia about the growth in low and no alcohol options and what's behind young people moderating their drinking, his journey with Sollasa and why he’s pursuing a food-first strategy for his brand, how to justify the price of lower-alcohol options vis-à-vis full-strength drinks - and the ongoing challenge of how to increase diversity and inclusion in the drinks industry.

Articles discussed by Vishal and Julia: 

UK low-and-no value to hit £450m | The Spirits Business

Gen Z for zero tolerance: why British youth are turning off booze | The Observer

Opening the door: how is the whisky world tackling diversity and inclusion? | Whisky Magazine